Smart Engagement Calculator

Calculate your performance and see how you rank against industry standards.

%

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Your Engagement Rate

0.0%

AVERAGE

Industry Benchmark for Instagram:

1% - 3% is Average

What is a good Engagement Rate?

Engagement rate is the most important metric for influencers. It measures how actively involved with your content your audience is.

  • Instagram: A rate between 1% and 3% is generally considered average. Anything above 3% is high.
  • TikTok: Due to the viral nature of the algorithm, rates are higher. 3% to 6% is average.
  • YouTube: Rates are generally lower calculated by views, but by subscribers, 2% to 5% is solid.