Smart Engagement Calculator

Calculate your performance and see how you rank against industry standards.

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Enter your stats on the left to see your engagement score.

Your Engagement Rate

0.0%

AVERAGE

Industry Benchmark

1% - 3% is Average

(Based on Instagram 2025 Data)

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The Ultimate Guide to Engagement Rate

Why is Engagement Rate More Important than Followers?

In 2025, brands and algorithms stopped caring about follower counts. Why? Because you can buy followers, but you cannot fake engagement. Engagement Rate (ER) measures how active your audience actually is. A micro-influencer with 5,000 followers and a 10% engagement rate is often more valuable to a brand than a celebrity with 1 million followers and a 0.1% engagement rate.

How is Engagement Rate Calculated?

The standard formula used by our calculator is the industry standard for public profiles:

((Likes + Comments) ÷ Followers) × 100

For example, if you have 1,000 followers and your last photo got 90 likes and 10 comments, your total engagement is 100. Divide 100 by 1,000 to get 0.1, then multiply by 100 to get a 10% Engagement Rate.

What is a "Good" Engagement Rate in 2025?

Benchmarks vary significantly by platform and account size. Generally, as your follower count grows, your engagement rate tends to drop.

Follower Count Avg. Rate (Instagram) Avg. Rate (TikTok)
< 10k (Nano) 3% - 5% 8% - 15%
10k - 100k (Micro) 1.5% - 3% 5% - 10%
100k+ (Macro) 1% - 1.5% 3% - 5%

5 Ways to Boost Your Engagement Score

  • Use a Call-to-Action (CTA): Never post without asking a question. "Double tap if you agree" or "Comment your favorite emoji" significantly increases interaction.
  • Reply to Comments Early: The algorithm watches the first hour after posting. Replying quickly triggers more pushes to the Explore page.
  • Use Interactive Stories: On Instagram, use Polls, Sliders, and Q&A boxes. These interactions count towards your overall profile health.

Frequently Asked Questions

This is common. It usually means you have gained "ghost followers" (bots or inactive users) who dilutes your score. Alternatively, the algorithm may have shifted to favor video (Reels/Shorts) over static photos.

Yes. You can use this calculator for Reels by entering the "Likes" and "Comments" shown on the video. However, keep in mind that Reels often have much higher Reach than followers, so calculating Engagement per Reach (instead of Followers) is often a better metric for viral content.